SÅDAN! Circular economy
At the core of our tonic brand is our dedication to sustainability. Our business revolves around the circular economy, where tje bottles we used are recycled. This approach isn’t just good for the environment—it’s a key part of who we are and what we stand for.
Why We Reject the Linear Economy
We are strongly against the traditional linear economy, where products are made, used once, and then thrown away. This “take, make, dispose” model leads to unnecessary waste and harms the environment. Instead, we embrace the circular economy, where materials are reused and nothing is wasted. This helps protect the planet while supporting a more responsible way of doing business.
What is the Circular Economy?
The circular economy is all about reducing waste and making the most of the resources we have. Instead of throwing things away after one use, we recycle our glass bottles and use them again and again. This helps us lower our environmental impact and keep our operations efficient.
The Meaning Behind “Sådan!”
Our brand name, “Sådan”, comes from the Danish phrase meaning “That’s how it’s done.” It reflects our belief in setting the standard for how sustainable and responsible business practices should be carried out. We believe that this circular approach to production is not just a choice, but the only way forward for companies that truly care about their impact on the environment.
How the Circular Economy Supports Our Mission
Our mission is to create high-quality tonic in a way that’s responsible for the environment. By using recycled glass bottles, we reduce the need for new materials, lower energy use, and cut down on carbon emissions. Each time a bottle is recycled, it re-enters our system, continuing the sustainable cycle. For us, this is how it’s done—by continuously closing the loop through recycling and reuse.